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- This is my "why"
This is my "why"
Robert King
July 31, 2025
Coach Rob here.
Just wrapped another full day coaching Team Canada at the NAPF & Pan Am Powerlifting Championships 🇰🇾🇨🇦—and I had to take a moment to share something powerful with you.
Today I coached a number of incredible lifters on the platform…
But one moment stood out—and it reminded me exactly why I do what I do.
Her name is Linda.
She’s an M4 lifter (that’s 70–80 years old).
And today?
She absolutely crushed it:
âś… 4 World Records
âś… Countless NAPF records
âś… And a platform presence you need to see to believe
But the truth is—it’s not just about records.
It’s about helping women feel strong.
It’s about showing them what they’re truly capable of—at any age.
It’s about confidence, pride, joy, and the way strength transforms lives from the inside out.
This is my WHY.
This is what I love.
This is what Women Who Lift Weights is all about and WHY I created it.
Check out the short video below—watch it until the very end.
Because in that final moment, you’ll see exactly why I coach, why I created WWLW, and why I’ll never stop doing what I do and what I love.
Because helping women get stronger isn’t just something I enjoy—
It’s what I do, and I love it.
And not just in PowerLifting.
I coach women in all areas of strength, performance and fitness, body transformation and more.
With 25+ years of coaching experience and thousands of lifters—from total beginners to world champions—my mission has always been the same:
👉 To help women train with clarity and confidence—so every workout has a purpose and every rep moves you forward.
👉 To eliminate the guesswork—cutting through trends, gimmicks, and confusion with proven, science-based programming.
👉 To deliver real coaching that gets real results—no fluff, no filters—just expert guidance that meets you where you are and helps you level up.
That’s exactly what you’ll get inside the WWLW App.
It’s like having me as your coach—following my programming and guidance—no matter where you live in the world.
And the best part?
It’s a fraction of the cost of training with me 1-on-1, and you can do it all from your phone inside the App.
🎯 Built for busy women who want expert structure without wasting time—just open the app and train with purpose.
🏋️‍♀️ Strength-focused programming using barbells, dumbbells, kettlebells, and bodyweight—whether you're training at home or in the gym.
💪 Created by a world-class coach with 25+ years of experience—not influencers or AI-generated fluff—just real results from real coaching.
🎥 Coaching videos & tutorials included with every program—so you feel confident in your form, execution, and progress.
📲 Everything in one place—your workouts, progress tracking, demo videos, macro tools, lifting guides, and more.
💡 Simple, intuitive design—easy to follow, easy to use, no guesswork or confusion.
🙋‍♀️ Built specifically for Women Who Lift Weights—real programs, real results, and real support from a coach who coaches women in the REAL WORLD.
Right now because I am celebrating my coaching with Team Canada at the NAPF Championships in Cayman Islands you can try a FULL MONTH of the Women Who Lift Weights App for just $1.
Use promo code: NAPF2025 at checkout.
But don’t wait—this special offer ends tomorrow at 12 pm CST.
Getting started is EASY and our app is so easy to use.
Download the WWLW App
Use promo code NAPF2025 to unlock your first month for just $1
Choose a program that fits your goals
Start training!
You’ve got everything to gain—and nothing to lose.
See you inside the WWLW App!
Coach Rob
IPF World Champion
6X Team Canada Coach
Founder, Women Who Lift Weights
