Happy Sunday — Coach Rob here.
This week was a big one here in Newfoundland.
We hosted the Canadian Powerlifting Nationals, and it was incredible to see lifters from across the country come together to compete.
But one moment really stood out to me.
On Monday, I had the privilege of coaching Ruby K., who competed at Nationals at 78 years old.
Yes — 78.
She stepped on the platform, lifted with confidence, and showed everyone in the room something powerful.
Strength has no age limit.
Ruby K. — 78 years strong competing at Nationals.
If anything, being at Nationals this week reminded me of this:
Strength training truly is for every age.
There were women competing across all age groups — but what really stood out to me was how many women 40+ were on the platform lifting strong.
When most people think about strength training, they picture young athletes lifting heavy weights in a gym.
But the truth is, strength training is one of the most important things women can do at any age.
Strength helps you:
• maintain muscle
• support your joints
• improve balance
• stay independent
• feel confident in your body
And it doesn’t have to be complicated.
Barbells, dumbbells, kettlebells — simple strength training tools can change your body and your life.
Watching Ruby compete reminded me why I love coaching strength so much.
Strength training isn’t just about lifting heavier weights.
It’s about building a body that stays strong for decades.
To celebrate Nationals week, I’ve opened up several of my strength-focused programs for you to try.
You can start one of my programs and train with me for the next month — completely free.
Inside the WWLW App you’ll find programs like:
• The Iron — Barbell + Dumbbell + Kettlebell
• PowerBuilding
• PowerLift in 42
• Powerlifting Foundations
• Learn to Lift the Barbell
If you’ve ever wanted to experience real strength training — this is the perfect time to start.
Remember:
Strength isn’t just for athletes.
Strength is for life.
Coach Rob
Women Who Lift Weights
