A Day in the Life: Coaching at the NAPFs 🇨🇦🔥in Cayman Islands 🇰🇾

Coach Rob here – checking in from Day 2 of the North American & Pan Am Powerlifting Championships in the beautiful Cayman Islands 🇰🇾.

It’s been an incredible (and incredibly busy) day of coaching.

I wanted to take a moment and give you a little peek behind the scenes.

Today started at 8:00 AM and I just wrapped up around 9:00 PM.

That’s 13+ hours of nonstop coaching, warm-ups, platform calls, game-day decisions, strategy talks, athlete support, and just being there — fully — for the lifters.

Team Canada has 75 lifters competing this week.

What most people see are the medals, the highlight lifts, and the celebration photos…

What they don’t see is the coaching that makes it all possible.

And I love it.
I live for it.

There’s no better feeling than helping someone step into their strength.

Helping a lifter believe in themselves.

Helping a woman feel empowered, confident, and unstoppable.

Coaching isn’t always glamorous — it’s long hours, high pressure, and constant focus.

But behind every successful lift is a coach who showed up, guided, supported, and gave everything they had to help someone else shine.

And that’s why I do what I do.

Coach Rob
Women Who Lift Weights
IPF World Champion | 6X Team Canada Coach

It’s reasons like this why I created the Women Who Lift Weights App — to bring this same kind of structure, support, coaching, programming and guidance to women everywhere.

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Thanks for being part of this amazing community.

I'll be sharing more from the NAPFs soon — stay tuned!